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Paolo Cerroni

Paolo Cerroni

Edwards Wildman Palmer UK LLP
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    • London Tel +44 (0) 20 7556 4446 | Fax +44 (0) 20 7353 7377

    Paolo is an associate in the firm's Intellectual Property department where he began his career as a trainee.


    Paolo advises a wide range of clients including media, gaming and technology companies, from start-ups, entrepreneurs and independent developers to the largest companies worldwide. As a keen sports fan, Paolo also enjoys advising sports teams and high profile sport professionals.


    Paolo’s practice covers a broad range of IP and commercial issues, including all aspects of brand and product protection, exploitation and enforcement. Paolo also advises on gaming issues, including those relating to video games as well as gambling, promotions and competitions.


    Additionally, Paolo has transactional experience, and supports the firm’s corporate department on the related IP and data protection issues that arise. Paolo has also advised on E-Commerce, Online/Distance Selling and related Consumer Rights issues throughout Europe.


    Paolo is involved in several pro-bono initiatives including the Own-It organisation where he advises individuals, start-ups and small companies in the creative industries, and particularly media clients, in connection with a broad range of IP and commercial law issues.


    Previously, Paolo was seconded to the Legal department at Harrods where he advised all aspects of the business in connection with the wide range of IP and commercial issues that arose.

    Intellectual Property

    • Paolo advises individuals, start-ups and global corporations, including a market leading multinational consumer electronics and computer company, on all aspects of the selection, prosecution, protection and enforcement of trade marks, brands and designs.
    • Paolo also provides advice in connection with copyright, company names and domain name issues.
    • Paolo has significant experience in a wide range of IP disputes, often on an international level, including the negotiation of settlements, as well as non-contentious issues.
    • Paolo’s dispute experience includes prosecution, opposition and cancellation proceedings before the UK IPO, OHIM and national registries worldwide, from the first instance through to the various levels of appeal including the Appointed Person in the UK and the Board of Appeal and General Court in Europe. Paolo also has advocacy experience at the Registry on behalf of a leading multinational computer, software and technology company.
    • Paolo has considerable experience in enforcement issues relating to the infringement of IP rights online, including the use and misuse of trade marks, company names, domain names and copyright, as well as issues relating to social media and networking.
    • Paolo has also successfully prosecuted trade mark portfolios throughout Europe on behalf of small and large businesses, including new brands as well as some of the most famous brands for world leading finance, media, technology and consumer goods companies.
    • Through his experience on secondment and in private practice, Paolo has also been responsible for the management of large portfolios of famous and valuable trade marks and domain names for major multinational companies, including the creation and management of anti-counterfeiting and online enforcement programmes in the UK and throughout the Europe.

    Gaming, Media and Sport

    • Paolo advises a wide range of clients in the creative and media sector and has a particular interest in the video game, technology and digital industries.
    • Specifically, this includes providing advice in connection with a wide range of commercial and IP matters such as drafting and reviewing commercial contracts and agreements and advising on joint-ventures, collaborations and the protection, exploitation and enforcement of IP rights, including online.
    • Paolo advises game developers, including independents and larger organisations, on a range of legal issues, including early stage advice to protect novelty and prevent the exploitation of new concepts and ideas before pitching to third parties.
    • Further, as these ideas/concepts progress, Paolo is able to advise clients at the various stages of development through to the release of the finished game, including IP protection, corporate structure, funding, collaborations and joint-ventures, sub-contracting, age-rating, consumer guidelines, marketing and sale.
    • Paolo regularly attends events for the video gaming industry both in the UK and throughout Europe and is actively involved with and closely follows the development of the industry.
    • Further, Paolo regularly writes articles and blogs that look to recent and significant developments in the video gaming industry, including for example the UK tax breaks for qualifying video game companies and the pricing policy for the age-rating of video games in Europe.
    • Paolo also advises a professional London sports team in connection with the entirety of their commercial activities, including advice in connection with a wide range of commercial contracts and agreements such as sponsorship, merchandising and player contracts, joint ventures and collaborations in addition to providing brand protection and enforcement advice.
    • Additionally, Paolo advises high profile sports professionals in connection with their brand and image protection and enforcement programmes including any commercial issues that arise.
    • Paolo previously advised a leading choreographer and dancer on issues relating to the protection of his registered trade marks, company name and domain names.

    Commercial and Transactional

    • Paolo has experience in drafting, reviewing and advising on a wide range of commercial contracts and agreements, including for clients in the media, gaming and technology/IT industries.
    • Paolo’s practice also includes advising clients on online issues, including providing E-Commerce, Online/Distance Selling and related Consumer Rights advice to a world famous luxury brand on the launch of their new online store targeting consumers in the UK and throughout Europe. This project included advising on the provisions under European law (including the E-Commerce Directive and the Consumer Rights Directive which replaced the Distance Selling Regulations), in addition to the provisions specific to individual European countries, including for example national language requirements.
    • Paolo also has transactional experience and provides support to the firm’s corporate department, including identifying and resolving the related data protection and IP issues that arise.
    • During the course of his secondment, and also while in private practice, Paolo has advised on gaming issues, including those relating to gambling, such as promotions, prize draws and competitions.

    Before Edwards Wildman

    Paolo graduated from the University of East Anglia with an LLB in Law and received a 1st for his dissertation. He then completed the Legal Practice Course at the College of Law in Moorgate, London.

    Besides Edwards Wildman

    At age 16, Paolo founded a record label under which he released music he produced digitally. The track was featured in Ministry of Sound Magazine and was available throughout the UK and in parts of Europe.

    Outside of the office Paolo enjoys reading and is a keen sportsman and technology enthusiast. He has long played football and was a BUSA representative, Captain and Treasurer.

    Education +-

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